There's nothing like Australia's hidden gems

Delegates Delegates: Over 300
Destination Destination: Tasmania
Duration Date: February 2012
We take a closer look at Australia’s southernmost State, Tasmania, and why it’s the country’s hidden gem for association events

Australia is famous for some of the world’s most breathtaking natural wonders, and just 240 kilometres off the southern coastline lies one of the world’s best kept secrets – the island State of Tasmania. ‘Tassie’, as it’s referred to by Australians, is one of the country’s most unspoilt gems – thanks to its unique natural beauty, abundant wildlife, unspoilt wilderness and sophisticated food and wine.

Australia has proved to be a magnet for delegates who are keen to combine an association event with the opportunity to enjoy some of the world’s greatest landscapes, cities and experiences. Tasmania is no exception attracting over 35,000 delegates each year.

With access to logistic specialists; talented speakers and world leaders in fields such as technology, health, resources and automotive; and the event experts, and unique destinations and activities to give your event the ‘wow’ factor, Australia offers the perfect environment to inspire minds at your next association event.

Here we profile an example of a recent association symposium in Tasmania, and explain why delegates will be eager to attend an event on the island.

The 8th International Cool Climate Symposium for Viticulture and Oenology (ICCS)

Wine experts from around the globe arrived in Tasmania in February 2012 for the 8th International Cool Climate Symposium for Viticulture and Oenology (ICCS).

Over 300 international delegates landed in Tasmania to experience the State’s award-winning wines as well as its quality food, spectacular national environment, vibrant community and local experts.

Wine Tasmania CEO, Sheralee Davies said that she was thrilled to host the 8th ICCS at a time of increased global attention on Tasmania’s wine sector.

“The feedback from delegates was overwhelmingly positive. The symposium was a brilliant opportunity for delegates to experience Tasmania’s award-winning wines and for our expert winemakers to discuss innovation, new research findings and exchange ideas with some of the world’s leading wine industry players,” said Ms Davies.

“To complement the formal program we held a range of social events, workshops and field trips, providing our visitors with a showcase of Tasmania’s outstanding wines, together with food, arts and natural culture,” concluded Ms Davies.

While in Tasmania, delegates had the opportunity to enjoy some of the many delights that the state has to offer. From visiting rugged beaches to discovering Tassie’s rich history, visitors are certain to have an authentic Australian experience.

A highlight for any delegate to Tasmania is a visit to the Museum of Old and New Art (MONA) – one of Tasmania’s newest and most identifiable tourist attractions and the largest private museum in the Southern Hemisphere, bringing together ancient, modern and contemporary art. Just 15 minutes’ drive from central Hobart, the remarkable venue has many highlights which can be tailored to suit your needs, from the Ether Building Function Centre to the MONA Library and Moorilla winery – one of Tasmania’s oldest contemporary wineries.

If you are considering holding an event in Tasmania, visit www.businesseventsaustralia.com/associations for information and contacts.