Business Events Australia is a Tourism Australia business group dedicated to promoting Australia internationally as a business events destination. To support the Australian business events sector’s growth, Business Events Australia creates opportunities for industry to do business with international buyers around the world. A detailed prospectus of these opportunities is available here.
There are many ways to work with us. Contact us to find out how we can help you reach the international market.
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Business events is one of the highest yielding sectors in Australia’s visitor economy. In 2009, business events delegate visitor expenditure was worth AUD$9.6 billion to the Australian economy. This increased to $13 billion as at year ending September 2013. By 2020, this sector has the potential to contribute up to AUD$16 billion annually.
For more information about how Tourism Australia will support the Australian business events industry in achieving this goal, please see our fact sheet.
Business Events Marketing Prospectus 2013-2014
Business Events Australia provides opportunities for the Australian business events industry to meet and do business with qualified buyers around the world and in Australia.
View the pdf
Insights into the business events industry
In 2011, Tourism Australia, together with our partners, commissioned research to understand the perceptions about Australia in four core international markets.
Three factsheets provide a summary of the core findings:
China - success by association
China - corporate incentives and business events. An incentive for progress
Selling business events in the international market