Connecting the Australian industry with key international markets
Business Events Australia is a Tourism Australia business group dedicated to promoting Australia internationally as a business events destination. To support the Australian business events sector’s growth, Business Events Australia creates opportunities for industry to do business with international buyers around the world. Sign up to receive Business Events Australia's monthly newsletter
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Business events is one of the highest yielding sectors in Australia’s visitor economy. Since the launch of the Business Events 2020 target in 2010, total delegate spend has increased 39 per cent from $9 billion to $12.5 billion annually - putting the sector well on track to achieving its target of $16 billion annually by the end of the decade. For more about Tourism 2020 please take a look at our Tourism 2020 Business Events Sector Quarterly Progress Report.
Business Events Marketing Prospectus 2013-2014
Business Events Australia provides opportunities for the Australian business events industry to meet and do business with qualified buyers around the world and in Australia. Take a look at a detailed prospectus outlining these opportunities.
Consumer Demand Project
A major international business events research project into how corporate business events decision makers view Australia, and the factors that motivate them to choose the destination for corporate events, was undertaken by Tourism Australia.
The findings show that the perception of Australia as a quality destination in the international markets is 'high' and that it rates extremely well from a business events perspective in all 11 key markets. For those who have visited, Australia delivered strongly. The raw appeal of Australia, its environment and its people along with specific business opportunities, service levels and above average business event facilities are significant competitive advantages. Take a look at a summary of the Consumer Demand Project.
Insights into the business events industry
In 2011, Tourism Australia, together with our partners, commissioned research to understand the perceptions about Australia in four core international markets. Three factsheets provide a summary of the core findings:
China - success by association
China - corporate incentives and business events. An incentive for progress
Selling business events in the international market