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Melbourne is having a Unicorn Festival this week!

Melbourne is taking the global unicorn trend by the horn, staging a two-day festival where everything will be rainbow-coloured, sparkly – and very, very cute.

By Katrina Lobley
Published: 31 July, 2017

Melbourne is renowned for being a bit "out there" (have you seen their art-covered laneways, for instance?). Now the city is planning its first unicorn festival. Head to Melbourne Central, a shopping mall in the city centre, to eat unicorn-themed treats – which just beg to be Instagrammed first – experiment with who-cares-if-it’s-winter-outside sparkly, unicorn-inspired make-up or just groove to the DJ who will be spinning some fun tunes.

Rainbow dreams


If you hadn’t noticed, unicorns have magically taken over the world. Everywhere you look, unicorn-themed products are popping up – from inflatable horn headbands to shower caps, mugs, erasers, nail stickers, hairbrushes, shoulder bags, pens, pencil cases, plush toys and more. Some trace the trend to YouTube, where unicorn-themed make-up tutorials have proven incredibly popular, but unicorn-themed food and drink has also caught on – even Starbucks caught unicorn fever, releasing a pink and blue Unicorn Frappuccino for just a week back in April. Now Melbourne has noted this global trend and decided to throw its own festival in honour of the universally adored, mythical one-horned creature. Head to Melbourne Central’s Level 2 Link Bridge over two nights to indulge your passion for all things one-horned and rainbow-coloured. 


We know – shimmery, sugary, unicorn-shaped food is almost too cute to eat. But it seems like everyone is adding a swirly horn, long lashes, pastel colours and glitter to their food creations. At the inaugural Unicorn Festival, expect to have a difficult time choosing between limited-edition artisan unicorn doughnuts from Doughboys Doughnuts and Bistro Morgan, unicorn macarons, cake-pops and tarts from JY Cake Designs, cute-as-pie icing designs from Cupcake Central or pretty-as-a-picture biscuits and baked goods from Instagram baking sensation Vickiee Yo. Sweet scroll specialists Oregano Bakery will serve fairy floss scrolls while baker Ray Ray churns out adorable unicorn ice-creams and St Gerry’s top their Greek doughnuts with rainbow sprinkles and Persian fairy floss. You can even grab a Latino unicorn by checking out the paletas, Mexican-inspired treats-on-sticks served by ChillBro.


Track back to where this trend all started by trying out a little unicorn-themed make-up, thanks to Melbourne Central beauty retailers that include Mecca Maxima, Sephora and cult make-up brand 3INA (pronounced mee-nah). Your new look could include rainbow-coloured lips, plenty of shimmer and glitter, pastel eyeshadow, painted flowers and long, unicorn-like lashes. Once you’ve got your unicorn face on, pop on a horn and head into the photo booth for a commemorative take-home snap. The festival will take place on 3-4 August between 5pm and 9pm each day.