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Our most asked questions about the @Australia Instagram profile

What’s this profile all about?
It’s about inspiring the world to visit Australia. The account is managed by the social media team at Tourism Australia, but the real work is done by all of our followers who share their stunning shots with us every day.  

Does a kangaroo actually manage this account?
No, don’t be silly. We’re actually real people. 

How do I share my photos?
It’s super easy, mate. Just add #SeeAustralia or #RestaurantAustralia to your photo and the team will consider your image or video for a feature. You can also tag them with @Australia, that works too.

If I submit my image to Tourism Australia will it be used somewhere else apart from the @Australia Instagram profile?
It might. From time to time we will feature some images on our Facebook page, our @Australia Twitter profile or We may also occasionally contact you if we would like to use your image or video elsewhere.

Is this the best Instagram account in Australia?
We think so.

Can you repost my photo of Muffincakes
We think your cat is really cute, but, unfortunately, we simply can’t use Muffincakes to promote holidays in Australia. Our research has shown what motivates travellers to pick Australia for their next holiday are things such as our amazing beaches, unique wildlife, the Great Barrier Reef, beautiful natural wilderness, our bustling cities and unmatched food and wine experiences.

So, unless Muffincakes can pose on a beach while holding a plate of seafood then we won’t be able to feature him.

What if Muffincakes were a kangaroo?
That certainly improves your chances. Remember to add #SeeAustralia or tag @Australia, though!

How do you select the photos you feature?
Photos are selected based on Tourism Australia’s campaign and brand messages and we’ll always give credit to the photographer or videographer in our posts.

You don’t need to be a professional photographer to have your photo featured but, remember, the team here will always check what else our followers will see if they click through to your profile.

What would increase my chances of being featured on your account?
If you send us chocolate… lol, kidding.

Obviously we think all elements of Australia are fabulous and we do like to share the love. However, at the moment we have a strong focus on aquatic and coastal experiences. That means, you'll be seeing lots of enticing posts popping up featuring the coastal experiences we all know and love, and the lesser known hidden gems that sometimes only locals know about. Oh and of course, we love sharing photos and videos of all the amazing marine life that call these places home.

I think my selfie will help motivate people to choose Australia for their next holiday. Can you use it? 
Probably not. It’s not that we don’t think you’re cute, it’s just that we like to feature content where our followers can picture themselves in the photo. Unless you’re a marsupial. Koalas or kangaroo selfies are always welcomed. 

I noticed that you post 24 hours a day, do you ever sleep?
Rarely, promoting Australia is a very big job, for a real person or a kangaroo.

Have you seen Finding Nemo?
Yes. P. Sherman is a good mate of ours, actually.

How long did it take to write these FAQs?
A long time, please read them.

What does ‘my shout’ mean?
When you say this in an Australian pub, everyone is your friend. Try it out next time you’re here.

How can I contact you, @Australia?
If you’d like to submit your images please use our hashtags. You can also email us at We’ve had a few weird messages on this email lately, so keep it PG please. No pictures of Muffincakes either.


Tourism Australia’s @Australia Instagram Profile Terms and Conditions:

Tourism Australia has created this profile to be a hub for people who are planning to visit, have visited, or simply have a great love for holidays in Australia. Here you’ll find general information and tips on travelling to Australia, as well as plenty of images and videos that help capture the Australian experience. We welcome all those who have ever gone 'walkabout’ in Australia to share your comments, images and videos.

Tourism Australia does not accept responsibility for the comments of fans on this profile and it’s important to note that postings to the Tourism Australia Instagram profile are not representative of the opinions of Tourism Australia or the Government of Australia, nor do we confirm their accuracy.

We encourage the expression of opinions and free, frank and open discussion, but we do want people to act responsibly and play nice :)

Posts will be deleted if they contain:

  • violent, obscene, profane, hateful, derogatory, illegal or racist comments, content, links or images that incite such comment or behaviour
  • comments that threaten or defame any person or organisation
  • solicitations, advertisements, or endorsements of any financial, commercial organisations
  • multiple successive off-topic posts by a single user
  • repetitive posts copied and pasted or duplicated by single or multiple users
  • offensive, inaccurate, false, misleading or deceptive comments or content
  • material which infringes third party intellectual property rights
  • any other inappropriate content or comments as determined in Tourism Australia's absolute discretion

Users who do not comply with this policy will also be blocked from the profile in Tourism Australia's absolute discretion.

If you have any questions about this policy, please contact us at

Hashtagging photos and videos with #SeeAustralia, #RestaurantAustralia or tagging them with @Australia:

Tourism Australia does NOT claim ANY ownership rights in photos and videos that you tag @Australia or hashtag with #SeeAustralia or #RestaurantAustralia. However, by using these tags you hereby grant to Tourism Australia a non-exclusive, royalty-free, worldwide, revocable, non-transferable, perpetual licence to use, modify, delete from, add to, publicly display and/or reproduce, your photo or video, including without limitation in any online media formats and through any social media channels, pages or accounts.

You can revoke this licence at any time by contacting us in writing at and informing us that you no longer want us to use your photo or video.