Melbourne Food & Wine Festival,Melbourne, VIC
Melbourne Food & Wine Festival attracts over 250,000 visitors with its diverse and robust program that includes the World’s Longest Lunch and avant-garde tasting dishes from global culinary superstars. Each year the Festival Hub is centred around a theme, inspiring creativity and conversation by chefs and foodies alike. In 2015 the Festival Hub was designated the Artisan Bakery & Bar.
On the rise
With the growing popularity of the produce to plate movement, the artisan bread trend has continued to rise in Australia.
Andrew Connole, director and CEO of Sonoma Baking Company says, “The Australian population are familiar with and have become accustomed to eating high quality, fresh produce and there is a growing emphasis on the importance of eating healthy and nutritional foods, so it’s not surprising that there is a demand for artisan bread here in Australia.”
Known as the “Godfather of sourdough” amongst the foodie industry for starting sourdough in Melbourne in the late 70’s, John Downes is one of the bakers at the 2015 Melbourne Food & Wine’s Festival Hub. Downes says “… it’s an ancient ‘trend’ which is simply being reborn and is here to stay and will continue to grow. The trend is now though towards healthy and sustainable products.”