Got some content that you think would be perfect for our social channels? Here's what you need to do to get featured.
We are regularly asked about how to contribute to Tourism Australia’s social media profiles, so we’ve posted a series of tips and tricks here.
Let’s start with our online profiles so you know where to find us:
We understand that you want to be part of our social media platforms too! It really is as easy as making sure you include our tags and handles in your own daily social media activity. Check out our terms & conditions for more information on how we handle submissions to our social media channels.
Instagram
Use the #SeeAustralia hashtag in your caption (for your best destination related content).
Facebook
Post any of your great images or videos directly onto our Facebook wall or in the comments on a particular post.
Twitter
Don’t forget to include @Australia on any tweets that you want us to see.
In a nutshell, we’re looking for the most inspiring, engaging, spectacular, funny or eye-catching content to share with our fans. Most people look at their social newsfeed to get updates from family and friends, so the content that we post needs to be able to compete with that, and also not appear too commercial.
Tip: The more information you provide about the photo you share with us, the easier it is for us to tell a deeper story about that destination or experience. We recommend including as much information as possible in your caption, such as when and where the photo was taken, how to get to the place in the photo, and what you think is particularly special about it.
Some of the themes we like to see are:
Over the past few years we have seen the power of video on social media continue to rise, and we now find that short, engaging videos perform exceptionally well on Facebook, Twitter and Instagram. Natively posting your videos within these platforms is the best way to see results, and don’t forget about Twitter – you can easily post videos on this platform which will automatically play when you scroll through the feed.
What we’re looking for in a video:
We regularly feature videos on our social channels, and to help you understand what we’re looking for, here are some specifications for the kind of videos we tend to feature. Bear in mind that this may be different to what works for your own channels, but for ours we prefer:
iPhone
You don’t need all of the latest high tech equipment to capture great content, some of our most popular posts have been simple and unedited short clips that were filmed on a phone! The quality of images that can be captured on an iPhone is also excellent, and there are a number of apps you can use to edit your shots to make them social media ready.
GoPro
We’re a big fan of the GoPro Session camera. It’s small, lightweight and very easy to carry around. Not all versions have an LCD screen in the back, but it connects through your smartphone app for easy viewing, editing and publishing onto social media. Some of our most engaging posts have been captured using a GoPro.
Drones
We’ve all seen how incredible aerial footage can be. Drones have become increasingly more portable and affordable as the technology evolves. Many people think this format of video is out of reach, but if you don't have your own drone and want to get some footage, there are a huge number of certified operators out there who capture amazing content for a reasonable price. Here is where you can find local certified operators in your area. Just remember when you’re shooting with a drone, there are some regulations that you have to keep in mind, and we can only re-post if they’ve all been followed. You can check those out here.
