Collage of @Australia Instagram images © Tourism Australia

@Australia Instagram profile FAQs

Frequently asked questions

It’s about inspiring the world to visit Australia. The account is managed by the social media team at Tourism Australia, but the real work is done by all of our followers who share their stunning shots with us every day.  

No, don’t be silly. We’re actually real people.

It’s super easy, mate. Just add #SeeAustralia or #RestaurantAustralia to your photo and the team will consider your image or video for a feature. You can also tag them with @Australia, that works too. For more info, here's how to get featured on our social media accounts.

It might. From time to time we will feature some images on our Facebook page, our @Australia Twitter profile or We may also occasionally contact you if we would like to use your image or video elsewhere.

We think so.

We think your cat is really cute, but, unfortunately, we simply can’t use Muffincakes to promote holidays in Australia. Our research has shown what motivates travellers to pick Australia for their next holiday are things such as our amazing beaches, unique wildlife, the Great Barrier Reef, beautiful natural wilderness, our bustling cities and unmatched food and wine experiences.

So, unless Muffincakes can pose on a beach while holding a plate of seafood then we won’t be able to feature him.

That certainly improves your chances. Remember to add #SeeAustralia or tag @Australia, though!

Photos are selected based on Tourism Australia’s campaign and brand messages and we’ll always give credit to the photographer or videographer in our posts.

You don’t need to be a professional photographer to have your photo featured but, remember, the team here will always check what else our followers will see if they click through to your profile.

We think all elements of Australia are fabulous and we do like to share the love. However, at the moment we have a strong focus on aquatic and coastal experiences. That means, you'll be seeing lots of enticing posts popping up featuring the coastal experiences we all know and love, and the lesser known hidden gems that sometimes only locals know about. Oh and of course, we love sharing photos and videos of all the amazing marine life that call these places home.

Probably not. It’s not that we don’t think you’re cute, it’s just that we like to feature content where our followers can picture themselves in the photo. Unless you’re a marsupial. Koalas or kangaroo selfies are always welcomed. 

Rarely. Promoting Australia is a very big job, for a real person or a kangaroo.

Yes. P. Sherman is a good mate of ours, actually.

A long time, please read them.

When you say this in an Australian pub, everyone is your friend. Try it out next time you’re here.

If you’d like to submit your images please use our hashtags. You can also email us at

Read the full Terms & Conditions for all @Australia social media channels.