Nightingales Apple Orchards, Bright, VIC © Visit Victoria

7 social initiatives helping bushfire-affected communities

Alpine Sauce Co, Bright, VIC © Alpine Sauce Co

Success story

After their barbecue sauce was posted on @emptyesky, Alpine Sauce Co sold one hundred bottles of their sauce in just one hour. Two weeks later, they'd sold two thousand.

Lorne, Great Ocean Road, VIC © Black Photography

Ready to hit the road?

If you're heading off on an Australian roadtrip, showcase your travels on social media using #HolidayHereThisYear.

Zoe Manderson © Zoe Manderson

We want people to go back to these towns. Plan a road trip. Buy a coffee or a loaf of bread. Stay for a day, a weekend or more.

Zoe Manderson, Roadtrip For Good

 Kangaroos at One & Only Wogan Valley, Blue Mountains, NSW © Michael Bassier

Kangaroos at One & Only Wogan Valley, Blue Mountains, New South Wales